- On September 4, 2017
Wells Fargo’s brand has gone from past pristine, to recently plummeting to #99 out of the top 100 brands according to The Harris Poll’s 2017 Reputation Quotient Summary Report.
Comcast now has a better brand reputation than Wells Fargo. With their downward ranking trajectory over the last two years, we expect Wells Fargo will not make the top 100 in the next poll.
Wells Fargo Plummeting Brand Trajectory on Harris Poll:
- 2014 ranked #40
- 2015 ranked #74
- 2016 ranked #70
- 2017 ranks #99
How will the new Wells Fargo reputation and public brand perception impact advisor’s new client growth?
In the past, Wells Fargo Advisors were swimming downstream on the currant of a prestigious brand. Will this new brand cause WFAs to swim against a negative current in development of new clients?
It’s a tough position for advisors to be on the defensive with the prospective clients they meet with. But how will the brand impact the amount of clients they are able to get in front of in the first place? How many more unreturned calls will advisors experience with new client development because of the brands impact on investor perception?
WFAs are at a crossroads. Do they spend the next couple of years defending the bank or break from the tainted brand and go a different direction, where they can get back on the offensive in driving the growth of their practices
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.