- On April 2, 2018
April Fools BluePaper Firestorm Shows
that Truth is Stranger than Fiction.
Wow, what a firestorm our April 1st edition BluePaper has caused.
15 hours ago our April Fools BluePaper was posted and emailed.
- Over 10,000 advisors have already read (or perused) at least one of the articles.
- We have received more inbound calls this morning than we typically do in a 6-month span (we are returning voicemails and emails as quickly as possible).
- We have been told by more than a handful of senior managers that last night’s BluePaper was either a topic or the primary topic discussed in their national calls this morning.
We are proud of the benefits advisors to have received from our no-nonsense, hard-hitting, call it like it is, BluePapers. We wanted to have a little fun this year with an April Fools edition. Unfortunately, in our industry, the truth has become stranger than fiction. The “April Fools” headlines we felt was dripping in satire did not seem like a joke to some.
We apologize to any advisor or manager who did not recognize this was an April Fools edition. We didn’t mean to “fool” as much as entertain.
The four different “company spokespeople” quoted in these articles were:
- Morgan Stanley: Shirley Knott (surely not)
- FINRA: Dick Tator (dictator)
- Advisor fist fight: Kay Oss (chaos)
- Merrill Lynch: May Bee (maybe)
For the press release and slideshow links, we created a pop-up box that appeared when the source link was clicked stating this was not real. We determined that the headlines, spokespeople names, pop up boxes and outrageous statements by these fictitious people with these specific “names”, combined with receiving on April 1st, would make it apparent this was all satire.
Why the firestorm? Because truth is stranger than fiction.
It is truly alarming to us that so many Morgan Stanley advisors “reality detector” didn’t go off about replacing their names on business cards with barcodes and the new MS slogan: Irreplaceable Brand. Interchangeable Advisors. To us, this represents that too many advisors, nothing is beyond Morgan Stanley and beyond reasonable belief when it comes to their efforts to come in-between the advisor and the advisor’s clients.
Because Morgan Stanley’s actions have been so crass and anti-advisor, we have banned Morgan Stanley from future April Fools editions. We don’t know what outrageous thing we could possibly say any more about Morgan Stanley that sounds too outrageous to believe.
Evidently, FINRA is beyond satire now as well. We have received calls all morning about questions on the new fictitious rule, regulation oppression rants and “Photocol compliance” direction. We were raked over the coals by more than one advisor for “giving FINRA the idea of Photocol” and that now it is only a matter of time that Photocol is a real thing.
We have updated these articles on our website with “April Fools Edition badges” and hope that advisors enjoy the satire more this time around.
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